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AEO: Complete Guide to Answer Engine Optimization

March 25, 2026 · 10 min read

Answer Engine Optimization (AEO) is the new frontier of digital marketing. It's no longer enough to rank on Google — you need to be cited by AI.

What is AEO

AEO optimizes content to be used as answers by AI systems.

How it works

DEFINIZIONE

AEO — Answer Engine Optimization — the practice of optimizing web content to be cited as authoritative answers by AI-based answer engines like ChatGPT, Perplexity, Claude and Google SGE.

What is AEO and how does it differ from SEO?

AEO optimizes for AI engines, SEO for search engines. Both are necessary in 2026.

How to get cited by ChatGPT?

Rich Schema.org, llms.txt, FAQPage, structured content with frequent questions.

Which schema is best for AEO?

FAQPage, HowTo, DefinedTerm, SpeakableSpecification and Organization with sameAs.

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