July 16, 2026 · 6 min read
The rule is simple: if you sell products directly online you need an e-commerce; if you want to present your business and collect leads or quote requests, a brochure site is enough. Many businesses spend more than they need by opening a store when their real goal is to generate calls, bookings or enquiries, not transactions.
| Brochure site | E-commerce | |
|---|---|---|
| Goal | Get known, generate leads | Sell products online |
| Price | from €800 | from €1,200 |
| Management | Minimal | Ongoing (orders, stock, shipping) |
| Payments | No | Yes (Stripe, PayPal, cards) |
| Ideal for | Firms, restaurants, artisans, B2B | Shops, brands, manufacturers |
A brochure site is perfect for professionals, restaurants, clinics, artisans and B2B companies that sell on quote. It presents services, portfolio and contacts, ranks on Google for local searches and turns visitors into enquiries. It costs less, almost runs itself and launches in 1-2 weeks.
If you want to take payments directly online, around the clock, you need an e-commerce with a catalog, cart and payments. It requires more upfront investment and ongoing management (orders, stock, shipping), but opens a new sales channel. To get a sense of the numbers, read how much an e-commerce costs.
There is a middle path: start with a brochure site and add e-commerce later, when the project is mature. If you're unsure, tell us about your business and we'll honestly say what suits you.