In short: a landing page serves one goal — getting a visitor from an ad campaign to take a single action (contact, sign-up, purchase). A brochure site presents your whole business: who you are, what you offer, your portfolio, your contacts, and it ranks on Google over time. If you're launching a single offer with paid traffic, start with the landing. If you want a stable presence that also brings customers organically, you need the brochure site.
| Criterion | Landing page | Brochure site |
|---|---|---|
| Goal | One action (conversion) | Present the business, generate leads |
| Number of pages | One | 5-8 or more |
| Price | from €500 | from €800 |
| Traffic source | Paid campaigns | Organic SEO + direct |
| Lifespan | Tied to the campaign | Stable presence |
| Best for | Launches, promos, lead gen | Companies, professionals, firms |
A landing page is a surgical tool: one page, one message, one button. It strips out distractions and menus to maximize conversions from visitors arriving via Google Ads, Meta or a newsletter. It's perfect for launching a product, collecting event sign-ups or testing an offer before investing in a full site. On its own, though, it won't get you found on Google for spontaneous searches and won't tell your whole story.
A brochure site is your stable online home: multiple pages for services, about, portfolio and contact, optimized to rank on Google and turn visitors into enquiries over time. It's the right investment if you want to be found without paying for every click. Often the best strategy combines the two: a brochure site as your base plus dedicated landing pages for ad campaigns.
Ask where your traffic comes from. If you pay for ads and want to convert, start with a landing. If you want to grow organically, build the site and pair it with SEO. We build both: a landing starts at €500, a brochure site at €800. Tell us the goal and we'll say where to start.